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How AI Is Changing B2B Marketing (Without Losing the Human Touch)
When every brand uses the same AI tools, who stands out? Marketlyft’s co-founder Madelon shares how her team blends AI with creativity to connect, convert and stay authentic in B2B marketing.

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From Beets to Business: The Garden of Growth Marketing
Some say I have green thumbs – but not in the way you'd think. Sure, I've seen more tomatoes and yellow peppers grow than most people my age thanks to my entrepreneurial dad. Yet, instead of inheriting his talent for nurturing produce, I've discovered my passion for nurturing B2B companies, thanks to growth marketing!

Using ChatGPT for Research
A Beginner's Guide to Leveraging AI for Effective Research Introduction Research can be tedious and time-consuming. Sifting through piles of information to find the most relevant details is not always the most exciting task. However, research can become easier and more efficient with the right tools. One such tool is ChatGPT.

The Power of Repurposing Content for Wider Distribution
In today's digital world, content is king. But creating high-quality, engaging content can be time consuming and resource intensive. This is where repurposing existing content can be a game changer. Repurposing involves taking an existing piece of content and reusing it, either as-is or with modifications, for a new purpose or distribution channel.

Amp Up Your Holidays with AI Magic
Discover how AI and chatGPT can enhance your holiday. With suggestions for packing, exploring, and documenting your journey, you're set for a fun, seamless holiday!

The Evolution of AI: GPT-3.5 to GPT-4
Artificial intelligence has been taken by storm with the advent of GPT-4, the latest version of OpenAI's large language model. This model, which is ten times more advanced than its predecessor, GPT-3.5, is available through a subscription to ChatGPT Plus. This service, priced at $20 a month, offers subscribers access to the language model, providing more accurate and coherent responses to their queries. However, it's important to note that GPT-4, like its predecessor, has flaws. It can still make errors, often called 'hallucinations', but it is undoubtedly a powerful tool for generating smart answers to challenging questions.

Yes! I have created a Strong Headline: Your Key to Boosting Downloads on LinkedIn
In the digital marketplace of LinkedIn, standing out from the crowd is not easy. With countless advertisements fighting for attention, the key to capturing your audience's interest lies in a single, often overlooked element: the headline.
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